Why or Why Not
Why Rust
I could tell you that it's a "blazingly fast" language, that holds your hand and helps reduce bugs, that its first party tooling is second to none, that it has a mature ecosystem and an amazing community. These are all good reasons to consider using Rust for any personal or professional project. There is, however, in my mind, a singular reason everyone should consider learning Rust:
Because its fun
Seriously, Rust is my happy place. Sure it has its frustrations like any language, but when I work with Rust I feel smart, I have less horrible surprises, and I have a lot of confidence that my code will "just work", that I won't need to come back to fix bugs and if I do, I will be able to quickly understand old code, write new tests and fix any problems.
And, I'm not alone, since its 1.0 release Rust has been Stack Overflows "most loved" (now "most admired") language eight years in a row. This isn't derived from fanatics like me just saying "its great" but is the percentage of people who used the language this year, that still want to use it next year.
Why not Rust
As much as I love Rust, there is a reason it may not be the language for you... and it's a big one.
If you are specifically looking to learn a language to get a job (and you're not interested in Blockchain) Rust is not going to be a good language... for now. The irony of "professional Rust" is that Rust engineers think there are no Rust employers, and Rust employers think there are no Rust engineers because very few of us are interested in Blockchain technologies.
That said, things have been slowly changing. More businesses are picking it up due to its low cost to write, run and maintain. The main cost to adopting Rust remains the cost of training people, but there are more and more of us out there and perhaps 2024 will finally be the tipping point.
Nonetheless, right now, if you're looking for a job, better languages to learn would be TypeScript or Python.